42 Posters - The Art and evolution of the Automotive Poster 1896 -1970
Circuit International. 1896
GEORGES GAUDY (1872-1940) Size: 35 1/8 x 23 1/2 in./89 x 59.7 cm Imp. J.-E. Goossens, Bruxelles Organized by the Automobile Club of Belgium, this long-format race took drivers from the city of Spa, through the Dutch province of Nijmegen, into Germany's Bonn, around Luxembourg, into Reims, and back into Belgium via Dinant, all to end where it started. Shown are women in various styles of ethnic dress representing the stops against a metallic gold background.
Dimensions: 35 1/8 x 23 1/2 in./89 x 59.7 cm
JULES CHÉRET (1836-1932) Size: 15 7/8 x 23 7/8 in./40.3 x 60.7 cm Imp. Chaix, Paris "In 1900 cars were still pretty much a hobby for the venturesome. That meant mostly men, but Chéret shows one daring young woman at the wheel in the foreground and another in the smaller background image. The poster is for one of the first European brands of gasoline, sold at the time in canisters at general and hardware stores" (Gold, 17). This is the rare smaller format version of the poster.
Dimensions: 15 7/8 x 23 7/8 in./40.3 x 60.7 cm
Pneus Ferres Gallus. 1901
JULES-ALEXANDRE GRÜN (1868-1938) Size: 15 7/8 x 24 1/8 in./40.2 x 61.4 cm Imp. Chaix, Paris Featuring the same tropes as his posters for various venues around Paris, this design advertises Gallus tires. Eyeing up a red-clad blonde, the gendarme asks "Doesn't it skid?"
Dimensions: 15 7/8 x 24 1/8 in./40.2 x 61.4 cm
Huile Rigal. 1904
NOËL DORVILLE (1871-1938) Size: 17 x 21 3/4 in./43.2 x 55.2 cm Imp. Minot, Paris While a crowd gathers around a broken-down vehicle in the background, this smug mechanic gestures towards his bottle of Rigal motor oil, apparently the key ingredient to keeping his boss's car running on the streets of Paris.
Dimensions: 17 x 21 3/4 in./43.2 x 55.2 cm
Charron Limited. ca. 1910
MICH (Michel) Liebeaux, 1881-1923) Size: 11 x 14 5/8 in./17.8 x 37 cm In production from 1906 to 1930, Charron was the secondary career of former bicycle and automobile racer Fernand Charron. This unrealized maquette was most likely created between 1906 and 1911, when Charron opened a London office for the company. In it, a Bobby is show fleeing from the signature red-and-black body of a Charron vehicle, exclaiming "What is it!?"
Dimensions: 11 x 14 5/8 in./17.8 x 37 cm
Automobile Show. 1910
PAL (Jean de Paléologue, 1860-1942) Size: 24 3/4 x 34 7/8 in./63 x 88.5 cm Copyright: The Service Corp, Troy, NY Held annually since 1900, the New York International Automobile Show has always been one of the most important and largest events in the industry. This incredibly rare design by Pal was created during his stay in America. It stands in stark contrast to the sensuous imagery he was so well known for in Paris, mostly because American censorship rules and society in general would not stand for anything that racey in public. This is Pal at his restrained best.
Dimensions: 24 3/4 x 34 7/8 in./63 x 88.5 cm
Nederlandsche Automobiel-Tentoonstelling. ca. 1920
ANONYMOUS Size: 30 1/8 x 52 5/8 in./76.5 x 133.6 cm Boudier, Den Haag Summoning spectators with an handheld horn, a female Collosus straddles the roadway toward the Dutch Automobile Exhibition.
Dimensions: 30 1/8 x 52 5/8 in./76.5 x 133.6 cm
Reial Moto Club de Catalunya / Tarragona. 1922
A. GARCIA Size: 19 5/8 x 26 1/8 in./49.8 x 66.4 cm T. G. Bobes, Barcelona Founded in 1916, the Royal Moto Club of Catalonia is a historic sports club, heavily active in the early days of automobile racing. In this rare design, a driver and his mechanic are show barrelling around a corner along the Spanish coast.
Dimensions: 19 5/8 x 26 1/8 in./49.8 x 66.4 cm
Reial Moto Club de Catalunya / Tarragona. 1923
A GARCIA Size: 19 5/8 x 25 in./49.8 x 63.5 cm T. G. Bobes, Barcelona Like the poster for the previous year's race, this image advertises a trophy named after Josep Maria Armangué, a pioneer of motor sports in Spain who died tragically in 1917. The award was introduced in 1921, making this its third event. This would also be the last year of the RMCC, as it would merge with the Royal Motor Club of Spain later in 1923.
Dimensions: 19 5/8 x 25 in./49.8 x 63.5 cm
20th Annual Automobile Show / Buffalo. 1923
CLAYBAUGH Size: 26 1/4 x 37 1/8 in./66.7 x 94.3 cm Matthews-Northrup, Buffalo This rare design promotes the Buffalo Automobile Show at the 74th Armory, held annually since 1903.
Dimensions: 26 1/4 x 37 1/8 in./66.7 x 94.3 cm
Autodromo Nacional. 1923
JOSEP SEGRELLES (1885-1969) Size: 26 3/8 x 21 in./67 x 53.3 cm Rieusset, Barcelona. Located just outside of Barcelona, the Sitges-Terramar racing circuit was designed and built in 1922 as an outlet for the newly-formed Autodromo Nacional. This breathtaking poster, seemingly giving us a worm's eye view beneath the speeding cars, was from the track's inaugural -- and only -- season. With unpaid construction bills piling up, contractors seized the gate money, causing the owners to be unable to pay the winning prize money to the drivers. A few minor races were held by independent groups in the mid-1920s and again in the 1950s, but the track has remained basically in disuse since 1923. This is the smaller format version of the poster.
Dimensions: 26 3/8 x 21 in./67 x 53.3 cm
Ravel. ca. 1924
LUCIEN PILLOT (1882-1973) Size: 46 5/8 x 63 in./118.5 x 159.8 cm This short-lived automobile manufacturer based out of Besançon was only in production from 1923 to 1929. In this rare design, its very first model - the 12 CV - is shown climbing the steep, mountainous roads of rural France.
Dimensions: 46 5/8 x 63 in./118.5 x 159.8 cm
AutomobilAusstellung Berlin. 1924
LUCIAN BERNHARD (1883-1972) Size: 37 3/8 x 27 in./94.7 x 68.7 cm Hollerbaum & Schmidt, Berlin Originally used in 1911 to announce the International Automotive Exposition, this design proved so popular that it was reissued for various motor shows for over another decade. Here, it announces the 1924 German Motor Show.
Dimensions: 37 3/8 x 27 in./94.7 x 68.7 cm
AutomobilAusstellung Berlin. 1931
LUCIAN BERNHARD (1883-1972) & FRITZ ROSEN (1890-1980) Size: 23 x 16 in./58.5 x 40.6 cm Hollerbaum & Schmidt, Berlin Similar to the previous poster, Bernhard joins forces with his sometimes-collaborated Rosen to create this highly Aryan image of a driver at the wheel for the 1931 International Automobile Show in Berlin.
Dimensions: 23 x 16 in./58.5 x 40.6 cm
San Sebastian. 1926
ANTONIO GARCÍA Y BELLIDO Size: 28 3/4 x 39 1/2 in./73 x 100.3 cm Graficas Labordey Labayen, Tolosa Held from 1923 to 1930, the San Sebastián Grand Prix was the main automobile event in Spain since the Spanish Grand Prix had yet to obtain regulation status. In 1926, however, the race was even more important than usual as it was also the official race of the European Grand Prix. That year, Jules Goux of France would take home first place in his Bugatti. Rare!
Dimensions: 28 3/4 x 39 1/2 in./73 x 100.3 cm
Sn. Sebastian / V. Circuito Automovilista. 1927
AGUIRRECHE Size: 26 5/8 x 37 3/4 in./67.5 x 95.8 cm Graficas Laborde y Labayen, Tolosa This firey design by an otherwise unknown artist announces a series of racing events leading up to the 1927 Spanish Grand Prix. That year, Robert Benoist would sweep the racing scene, taking home the gold for the Grand Prix of France, Spain, Italy, and Great Britain in his Delage.
Dimensions: 26 5/8 x 37 3/4 in./67.5 x 95.8 cm
Automobiles Unic. 1928
HENRY LE MONNIER (1893-1978) Size: 46 x 61 3/4 in./116.5 x 156.8 cm Les Affiches Lutetia, Paris Founded by the famous bicycle manufacturer Georges Richard, Unic produced automobiles as early as 1906. This poster promotes the company's sports car division which first appeared in the 1920s, creating sleek, sexy automobiles that flew like arrows down the road.
Dimensions: 46 x 61 3/4 in./116.5 x 156.8 cm
Energol. ca. 1930
PAUL COLIN (1892-1986) Size: 5 5/8 x 7 5/8 in./14.3 x 19.7 cm Created by BP, Energol is a lubricant for automotive gears. In this unrealized design, Colin shows that it is the perfect addition to your car, no matter what the season.
Dimensions: 5 5/8 x 7 5/8 in./14.3 x 19.7 cm
ROGER PEROT (1908-1976) Size: 47 x 62 1/2 in./119.4 x 158.8 cm Les Ateliers A.B.C., Paris The Delahaye coming over the horizon makes for one of the most perfect automobile posters ever created. The positioning of the type parallel with the horizon line is especially effective. Although the public most fondly remembers Delahaye as a fast French sporting and racing car of the late 1930s, the marque actually had a sixty-year span beginning in 1894. It was dropped only in 1954 when the company was taken over by Hotchkiss, a truck maker.
Dimensions: 47 x 62 1/2 in./119.4 x 158.8 cm
Castrol / Bugatti. 1933
JEAN PILLOD (1904-1964) Size: 23 1/4 x 31 1/4 in./59 x 79.5 cm Imp. P. Fournie, Paris Born out of feud between Vacuum Oil Company and Viscount Charles Wakefield, Castrol was the latter's first project as a competing corporation. Derived in part from castor oil, this product acted as a lubricant for a variety of vehicles, noted in particular here as being best for your Bugatti.
Dimensions: 23 1/4 x 31 1/4 in./59 x 79.5 cm
Citroën / Une 8 CV. 1933
PIERRE LOUS Size: 46 x 61 in./116.8 x 155 cm Imp. Bedos, Paris This Citroën poster points to the winning performance of its racer with an 8-cylinder engine. The text announces that the "Petite Rosalie" racer drove 300,000 km in 134 days, averaging 93 km per hour, and notes that it used the same engine that would appear in every regular passenger car.
Dimensions: 46 x 61 in./116.8 x 155 cm
Goodyear G3. 1937
ANONYMOUS Size: 28 1/8 x 41 5/8 in./71.5 x 105.8 cm Developed during the era when Goodyear was finally becoming a multinational brand, their G3 all-weather tires promised faster stopping power on both wet and dry roads. This image is a fabulous example of photomontage.
Dimensions: 28 1/8 x 41 5/8 in./71.5 x 105.8 cm
Saint-Gaudens / Grand Prix du Comminges. 1948
BRICHE Size: 23 1/2 x 30 1/2 in./59.8 x 77.6 cm Imp. B. Sirven, Toulouse Originally created as a two-week festival to attract tourists to Gascony, the Grand Prix du Comminges gradually became an important leg of the French racing season. Here, a Maserati 4CLT breezes through a classic colonnade -- a fun coincidence as Luigi VIlloresi won that year in the same car.
Dimensions: 23 1/2 x 30 1/2 in./59.8 x 77.6 cm
Grand Prix / Pau. 1954
M. HEUGA Size: 23 1/2 x 37 7/8 in./59.6 x 96.3 cm Publi Pyrénées First run in 1930, the Pau Grand Prix takes over actual city roads to form a dynamic racing circuit. In this particular year, the crowd count broke all previous records as Jean Behra drove to victory in his SImca-Gordini.
Dimensions: 23 1/2 x 37 7/8 in./59.6 x 96.3 cm
24 Heures du Mans. 1958
MICHEL BELIGOND (1927-1973) Size: 11 1/4 x 15 in./28.6 x 38.2 cm Imp. Thivillier, Paris Characterized by periods of torrential downpour and brilliant sunshine, the 1958 24 Hours of Le Mans ended with Ferrari coming in ahead against Aston Martin and Jaguar. Interestingly, Beligond's evocatively streaky nighttime scene features the #24 car - a Peerless Motors entered in the 2-litre GT class - which won its class.
Dimensions: 11 1/4 x 15 in./28.6 x 38.2 cm
24 H du Mans. 1959
MICHEL BELIGOND (1927-1973) Size: 15 5/8 x 21 3/8 in./39.7 x 54.4 cm Imp. Thivillier, Paris Typically known as the Le Mans start, this poster captures the precise moment when the drivers have to run from one side of the track to their cars -- all lined up in qualifying order on the opposite side of the front stretch -- and drive away without any assistance. In the background, we see the filled grandstands lined with the flags of all the countries represented in the race. That year, Carroll Shelby & Roy Salvadori came in first for England in their Aston Martin.
Dimensions: 15 5/8 x 21 3/8 in./39.7 x 54.4 cm
24 Heures du Mans. 1962
MICHEL BELIGOND (1927-1973) Size: 15 1/2 x 22 1/2 in./39.4 x 57 cm Imp. Thivillier, Paris The 1962 24 hour Le Mans race was both the 30th Grand Prix of Endurance and the eighth round of the World Sportscar Championship. Leading the pack here is Phil Hill, winner of the previous year's race, in a Ferrari 250 TRI/61, right at the end of the Mulsanne Straight. He and his partner Olivier Gendebien would go on to win that year's race.
Dimensions: 15 1/2 x 22 1/2 in./39.4 x 57 cm
ANONYMOUS Size: 19 7/8 x 29 3/4 in./50.5 x 75.5 cm The Silverstone Circuit in England first hosted the British Grand Prix in 1948. In this particular year, Innes Ireland of the UK came in first in his Lotus 18.
Dimensions: 19 7/8 x 29 3/4 in./50.5 x 75.5 cm
Gran Premio d'Europa. 1960
ANONYMOUS Size: 37 1/2 x 53 1/4 in./95 x 135.3 cm Fratelli Azzimonti, Milano Although the Monza track had been hosting Formula One events since its inception, this particular Grand Prix proved troublesome enough to have most of the major British teams (Cooper, BRM, & Lotus) pull out, resulting in a mostly collection of Formula 1 & 2 cars as well as many private entrants. The American Phil Hill came in first in his Ferrari.
Dimensions: 37 1/2 x 53 1/4 in./95 x 135.3 cm
22e grand prix / 10 Mai 1964
J. MAY Size: 15 x 23 1/4 in./38 x 59 cm J. Ramel, Nice A clever way of implying extreme speed, the car and driver barely form a solid mass against this otherwise simple, untextured landscape. Graham Hill would go on to with that year's Grand Prix.
Dimensions: 15 x 23 1/4 in./38 x 59 cm
Monaco Grand Prix 1933
This was the first Grand Prix where grid positions were decided by practice time rather than the established method of balloting. Achille Varzi and Tazio Nuvolari exchanged the lead many times during the race and the race was settled in Varzi's favour on the final lap when Nuvolari's car caught fire due to over-revving. Nuvolari was then disqualified due to outside assistance while attempting to push his car to the finish.
Dimensions: 12 x 16 inch / 30.5 x 40.7 cms
Monaco / 22 Avril 1935
GEO HAM (Georges Hamel, 1900-1972) Size: 31 3/8 x 47 1/4 in./79.6 x 120 cm Imp. Monégasque, Monte-Carlo With the Nazi regime fully in control of Germany, the Mercedes-Benz team arrived with the most powerful cars ever used in Grand Prix history, easily winning first prize. With Italian driver Luigi Fazioli at the wheel, the 3.99-liter Mercedes W25 model led from start to finish, never seriously challenged by the three Alfa Romeos and the Maserati that took the next four spots. On the poster, Ham puts us right in the action, against the glittering background of sun-drenched Monte Carlo.
Dimensions: 31 3/8 x 47 1/4 in./79.6 x 120 cm
Monaco Grand Prix 1936
The 1936 Monaco Grand Prix was a Grand Prix motor race held at Circuit de Monaco on 13 April 1936. Heavy rain contributed to a series of accidents, while a broken oil line on the Alfa Romeo of Mario Tadini led to so many wrecks in the chicane out of the tunnel it was almost impassable. The Mercedes-Benzes of Louis Chiron, Luigi Fagioli, and Manfred von Brauchitsch, as well as Bernd Rosemeyer's Typ C of newcomer Auto Union, were all eliminated. Tazio Nuvolari in the Alfa Romeo 8C benefitted from the chaos, only to suffer brake fade, and Rudolf Caracciola, proving the truth of his nickname, Regenmeister (Rainmaster), went on to win for Mercedes. He was followed by Achille Varzi and Hans Stuck, both for Auto Union.
Monaco Grand Prix 1937
The last Grand Prix before the outbreak of World War II. The power of the Germans with their 5.66 litre, 645 bhp, Mercedes W125 running on a mix of alcohol, acetone and nitro, consuming 1l per km and the 6 litre, 520 bhp, Auto Union's effectively leave everything else in the shadows. Before this decisive race Mercedes and Auto Union are level on points at the top of the championship. With the absence of Nuvolari, the German teams dominate the practice sessions, five of their seven cars clock times of under 1'50" and fill up the first two lines of the grid, only Farina, driving an Alfa Romeo 312, gets near them with a time of 1'53.4" and none of the three Maserati's are able to get in under two minutes. After a fierce duel with his fellow Mercedes driver Von Brauchitsch, Caracciola takes pole position with a time of 1'47.5", beating his previous record by nine seconds. More
Dimensions: 900mm x 600mm
Monaco Grand Prix 1955
Stirling Moss had been signed by Mercedes for the new season and Maserati had replaced him with Jean Behra. The Silver Arrows of Fangio and Moss dominated, running 1-2 until half distance, trailed by Ascari and Castellotti. At the halfway mark, Fangio retired with transmission trouble, giving the lead to Moss. Almost a lap ahead, a seemingly sure win for Moss was ended on Lap 80 when his Benz's engine blew. The new leader Ascari got it all wrong at the chicane coming out of the tunnel, his Lancia crashing through the barriers into the harbour and having to swim to safety. Maurice Trintignant, in a Ferrari 625 thought to be uncompetitive, inherited the lead and scored his first Formula One victory
Monaco Grand Prix 1965
MICHAEL TURNER (1934- ) Size: 15 1/2 x 23 7/8 in./39.3 x 60.7 cm Edition J. Ramel, Nice One of many designs by Turner for the Monaco Grand Prix, this one saw the victory of England's Graham Hill. It was also the Formula One race in which Japan debuted its Honda team.
Dimensions: 15 1/2 x 23 7/8 in./39.3 x 60.7 cm
Monaco Grand Prix 1966
MICHAEL TURNER (1934- ) Size: 15 5/8 x 23 3/4 in./39.7 x 60.3 cm J. Ramel, Nice With a stunning, sweeping view of the Monte-Carlo seaside in the background, Turner presents one of his better Grand Prix designs. This was the first year in which three-litre engines were used, as well as the début season for the McLaren team. Adding additional excitement was that a few scenes in the movie Grand Prix were filmed during the race. In the end, Jackie Stewart came in first in his BRM. This is #131 from the special deluxe edition of the poster.
Dimensions: 15 5/8 x 23 3/4 in./39.7 x 60.3 cm
MICHAEL TURNER (1934- ) Size: 15 3/4 x 24 in./40 x 61 cm J. Ramel, Nice Strikingly offset against the Byzantine church and stone archways of the old city, the Formula One cars of the 25th annual Monaco Grand Prix fly around the turn. This was the first and only time Australia ever won a World Championship, with Denny Hulme taking first place. Hand-signed by the artist.
Dimensions: 15 3/4 x 24 in./40 x 61 cm
MICHAEL TURNER (1934- ) Size: 23 3/4 x 15 5/8 in./60.4 x 40 cm Edition J. Ramel, Nice Although a Cooper is shown leading the way in this poster, England's Graham Hill would take home first place that year in his Lotus.
Dimensions: 23 3/4 x 15 5/8 in./60.4 x 40 cm
Monaco / 9-10 mai 1970
MICHAEL TURNER (1934-) Size: 15 1/2 x 23 5/8 in./39.4 x 60.2 cm Imp. Monégasque, Monte-Carlo The 1970 race provided down-to-the-wire excitement as Jack Brabham led the entire race only to go into the bales two turns from the finish line. He regained control of his vehicle, but not in time to catch Jochen Rindt, who took the chequered flag.